About Us

About DiamondJewelry

We started DiamondJewelry in 2010, right from the heart of Rotterdam. Not a big chain. Not chasing fast trends. Just one clear mission: to bring authentic Hindustani jewelry and clothing to people who proudly embrace tradition and elegance.

DiamondJewelry is about heritage and beauty. It is for those who celebrate their culture not only on special occasions but live it every day. The name symbolizes strength and purity: a diamond does not break; it shines even under pressure.

This brand is made for those who prioritize quality above all else. For brides who want to make their special day unforgettable. For families passing traditions down through generations. For men who exude dignity in a sherwani. For women who feel both stylish and confident in a sharara or kurti.

For over a decade, we have combined craftsmanship with experience. Our collections are curated with care, focusing on detail, luxury, and authenticity. Every piece you find with us — whether a bracelet, bag, or bridal outfit — carries the same promise: timeless quality and meaningful design.

We sell both online and in our physical store. No compromises, no mass production. Only jewelry and clothing that last for generations, because beauty is never temporary.

DiamondJewelry is not for everyone. It is for those who value tradition, radiate pride, and never forget where they come from.

Welcome to DiamondJewelry.